This guy did a track called Lights Please and he bugged record execs and labels for ages until, of all people, Jay-Z ends up hearing the track. He must have liked it, because J. Cole then became the first artist to get signed to his new label Roc Nation.This album is great hip hop, but what appeals to me most is his honesty. I've bin listening to it a lot so maybe it grew on me, but I definitely think its worth a listen.
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